Custom Home Design Process

Enjoy the building process with expert, full-service guidance

Building a custom home can be an enjoyable experience when you’re backed by a team of experts.

We are experienced in every aspect of the custom home-building journey. From the initial design phase to the finishing touches, we ensure you feel confident, comfortable and supported from day one to completion.

Build your masterpiece with our full-service team

Bring your vision to life with the support of a reputable full-service contractor.

Our in-house draftsmen draw plans based on your must-haves, ideas and wishlist. Choose from our Plan Library with more than 400 options, or work with our draftsmen to customize or blend designs to make them your own.

Have a specific design in mind? Work with our award-winning team to design your plan from scratch, giving you more control over the style, function and features of your custom home.

Fully-staffed, streamlined process

Take the stress out of building a home with our hands-on, personal support.

We provide every skill set you need in one place to keep your home-building process streamlined: from carpenters and painters to designers. We even manage our own fleet of trucks and trailers.

Our in-house resources keep your project within budget and on schedule—without sacrificing the quality home you expect from an award-winning builder.

Full-service interior design

Every detail matters when you’re building your custom home.

Choosing appliances, flooring, lighting, cabinet hardware and more can seem overwhelming. But for some, choosing those little details is the best part of the homebuilding experience. For both extremes—and everywhere in between—we will help.

From scheduling and attending offsite design consultations with vendors, to finding the perfect finishes, our team of design experts will ensure your home reflects your personal taste and style. Your home will be uniquely tailored to your preferences & personality.

Custom Home Design Process

Our full-service team will keep your custom home design process as simple and stress-free as possible.

What to expect from the design process:

  1. Interview the builder. Learn about the building process. Ensure we are the right fit.
  2. Choose your lot. Your lot determines which plans are suitable.
  3. Choose a home design plan. Bring your own, choose from our 400-plan library, or start from scratch.
  4. Modify your plan. Work with our in-house draftsmen to adjust any plan to fit your needs.
  5. Explore the showroom. Choose select styles of flooring, faucets, cabinets, granite and other materials.
  6. Your plan goes to bid. We send your plan to multiple trusted suppliers and obtain several bids.
  7. Redesign as needed. Make adjustments to fit your budget or final design choices.
  8. Sign a contract. Take your time to look it over. This officially initiates the building process.
  9. Navigate permits and more. We will get the proper permits, zoning approvals and any variances needed on the lot.
  10. Complete selections. We will walk you through more detailed selections.

What to expect when you interview the builder

Ready to take the first step toward custom home design? Schedule an interview to be sure we are the perfect fit.

  • Learn more details about our process
  • Discuss timelines
  • Explore budget possibilities
  • Set expectations

We will also learn about you during the interview, so please bring your wishlists and design inspiration.

Full-Disclosure = Full Confidence

We’re an open book—we’ll make sure you’re always informed.

Here’s what to expect when you work with us:

  • Full-Disclosure Bidding.
    We share the quotes we’re given during the bidding process, including costs of permits, materials, contractors, overhead expenses and even our profit.
  • Cloud-Based Software.
    Follow the build schedule, approve selections and change orders and keep track of warranties—all from your computer or mobile device.
  • We’ll Be There.
    We don’t just schedule your visit to a vendor—we attend with you to answer questions, help with design trends and negotiate with vendors so you can feel confident about your choices.

Specializing in Custom Homes and Commercial Properties

We’ve been building custom properties throughout Wisconsin for decades. Whether you’re looking to build your dream home or a high-quality, cost-efficient commercial space, our team of experts can help.

Our most popular custom home styles:

  • Transitional
  • Farmhouse
  • Modern
  • Craftsman
  • Prairiel

Whatever style you choose to build, we can do it.

Experts in custom commercial properties:

  • Multi-unit townhomes and condominiums
  • Office buildings and build-outs
  • Storage units, outbuildings and boathouses
  • Light commercial construction

Quality and Efficiency For a Fair Price

You deserve a custom home built to your specifications.

Our team will deliver a premium, tailored experience that suits your budget and exceeds expectations. High-quality features and energy efficiency throughout the home come standard—every home we build meets the requirements of Energy Star and Green Built Homes.

We believe in transparency and fair pricing, ensuring you receive the utmost value on the special features you deserve.

Experience peace of mind as you embark on your home-building journey with us, knowing that your dream home is in expert hands.

Contact our office today to get started.